Law firms must have an all-embracing digital advertising program that includes excellent web design. A potential client seeks your services because they are tackling legal issues. Their initial encounter with your website measures how effectively you can meet their specific needs.
Web design agency like Online Marketing Gurus experts know that by optimising your firm’s website, you are able to control a prospective lead’s final decision. You are able to guide them through critical steps and eventually convert them into clients.
Stick through the end of this article to know the best practices in web design and build people’s trust in your services.
1. Optimise your website for mobile
Nearly half of website traffic comes from mobile. To many people, websites that are not enhanced for smartphones and tablets are tough to read, difficult to navigate, and visually askew. These shortcomings can frustrate your visitors and compel them to look for solutions elsewhere.
Another benefit to optimising your website for mobile is establishing your visibility to your prospects. Giant search engines like Google consider a site’s mobile-friendliness when ranking them in search engine results pages or SERPs.
Bear in mind that going mobile is not just a strategy to give you an edge over the competition. It is non-negotiable. You need to be on top of search rankings to reach the 88% of people who don’t click beyond the first page of Google.
2. Prioritise intuitive navigation
Web design agency experts know that although immediacy is essential, your website must also be functional to web visitors who access your pages. Because your potential clients will be looking to your website for answers and solutions, you must make it effortless for them to find the information they are looking for.
It would be best if you designed an easy to navigate website that clearly defines who you are and what you can offer. Core details you need to add to your website are the following:
- An attention-grabbing home or landing page
- An ‘About’ page that states your mission, values, and experience
- Bios highlighting your team’s expertise
- Service pages that detail how you help individual client needs with sub-pages included in a drop-down menu
- Contact page
3. State clear answers
The content on your website must clarify the value proposition that makes you stand out from the rest. How can you tackle a client’s problem better than your competitors? You must consider and preempt these concerns to align your services precisely to the solutions your potential clients are seeking.
Remember that getting your point across is just as critical as what you have to say. Besides editing content to correct grammatical and formatting mistakes, you must ensure flawless communication while enhancing the user experience by applying the following:
- Segment information in a logical order
- Maximise the effectiveness of your content by implementing SEO strategies
- Break up text including headers and use simple language that can be scanned easily
- Minimise page length by incorporating descriptive internal links for users to access more information
- Include a search function for potential customers looking for something specific
4. Post CTA buttons in strategic areas
Your website’s CTA must state what prospective leads should do next. It must direct them to continue their queries in a space where you can provide more individualised attention.
A powerful call to action is easy to spot and compel leads to take action. CTAs must be written in concise and actionable directives that present solutions. To this end, your call to action phrases must use the I-want-to principle and encourage website visitors to click.