Depending on the nature of your business and the purpose of your website, it is vital to have a website that suits the intent and purpose of your business. It’s not just about making sure that people can find you online but presenting yourself in a way that entices the potential customers to buy what you’re selling.
As per a recent survey conducted by Top Design Firms, 2022
- The top elements that consumers admired in a website design were Images (40%), Colour (39%) and videos (21%).
- Almost 50% of respondents agreed that a website design is vital to a brand image and should be prioritised.
- 31% of consumers believe that an engaging user experience is of foremost importance for website designs.
If you still think that design is just something to look at and not something that makes a difference, think again!
There are always so many things to look for when designing a website. It’s easy to get overwhelmed and frustrated. Luckily, our experts at Make my website, a website design agency in Brisbane, did the job and condensed the most important things to look for in this article.
5 Tips to Design and Develop a Top-notch Website
Keep it simple but Significant
In the words of Christoph Niemann,
“Get rid of everything that is not essential to making a point.”
We can’t agree more! Websites aren’t just about throwing up a bunch of information and hoping your visitors stay interested in it. Instead, you need to curate a site that has the most important information first, the content that makes sense for the user’s journey, and an experience that isn’t overwhelming.
Here are some basic rules to keep in mind while designing your website –
- Keep your brand consistent
- Don’t get too fancy with your animations.
- Don’t make your content too long.
- Get rid of stocky images (images with solid backgrounds).
- Identify what your user will learn on the page they’re viewing.
Start by thinking about your website’s objective, and then make sure everything on the page supports that objective. If you’re selling products, your objective is to get people to buy them. If you’re providing information or services, your objective is to get people to contact you. Once you have that goal in mind, make sure everything on the page helps visitors reach that goal as quickly as possible.
Consistency with Typography and Colour Pallette
When it comes to typography, you have several options for creating a strong sense of personality and clarity on your website. There are two main types of typefaces:
- serif
- sans-serif.
Serif typefaces are known for their classic appeal, and they are most often used in newspapers or articles where they need to be easily read over a long period without being tiring. Sans-serif typefaces are more modern and crisper, making them perfect for tech brands or websites that want to show off their clean, minimalist aesthetic. You can use whatever font you want on your website, but you need to make sure it’s readable and pleasing.
Now that you are familiar with the typography, it’s time to talk about colours. Choose a colour that represents the energy of your brand. Make sure that the colour combinations you choose are well contrasted and consistent throughout the website.
Mobile-Friendliness is the Key
A lot of people (but not us!) still think of web design as a desktop-only thing. But in reality, people do most of their browsing on mobile devices. That’s why it’s so important that your mobile site is fully optimised. It’s not just for your users; Google also looks at mobile optimization when deciding where to rank your website in search, so it’s crucial.
If you don’t consider this and make the appropriate adjustments, your visitors might get frustrated and move on to your competitor.
Include Testimonials from Previous Clients
It’s no surprise that when we go online to shop for a service or a product, many of us don’t even contemplate buying from the site unless we see stellar reviews about the company.
When designing and developing your website, remember that you need to gain their trust if you want people to purchase from you. One of the ways in which you can achieve this is by including testimonials from past customers on your website.
Easy Navigation for Visitors
One of the most important things to remember when building your website is that you want it easy for your customers and potential clients to navigate. The easier it is for people to get around your site, the more likely they will stay on your site and engage with your content. After all, people who can’t find what they’re looking for will head elsewhere.
Final Thoughts
Websites have become the cornerstone of representing our industries. They’re a vital communication channel for sharing information with current and potential customers, offering them a way to contact us and stay up to date on the discounts and sales we may be running, and more.
Investing in your website’s development and improving its usability, performance, and conversion is as important and necessary as investing in your education and allowing proper time for your kids to develop.
So, if you have a website, have considered getting one or need some reliable help with your current one, contact Make My Website for all of your new website needs today!
