Brands such as Forever 21, DKNY and Estée Lauder joined the first Metaverse Fashion Week, which kicked off Thursday and runs through Sunday in Decentraland (Ann-Marie Alcántara/Wall Street Journal)

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Brands such as Forever 21, DKNY and Estée Lauder joined the first Metaverse Fashion Week, which kicked off Thursday and runs through Sunday at Decentraland— Brands such as Forever 21, DKNY and Estée Lauder are using the digital event in part to study how consumers will shop in virtual worlds

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