Thoughtfully created packaging is the most effective marketing and advertising tool to attract your target customers. The product packaging is vital to entice the user to try out your product. Pre-roll users have an extensive range of brands to explore and try out.
The cannabis industry has experienced an overwhelming surge in product demand. Simultaneously, multiple brands have poured into the market with seemingly premium products.
Making your brand’s presence known in such an overwhelming competition is challenging as well as necessary. A perfectly created pre-roll packaging can help your business improve its standing in the market and attract the customer’s attention.
Here we have enlisted a few most significant and effective packaging tips to help take your business to new heights.
Use Trendy Packaging Designs
Custom pre-roll packaging is becoming increasingly popular in every industry. The consumer is interested in getting to know the personalized creativity of the brand through its product and packaging style. Using attractive and trendy packaging pre-roll styles is the surest method to woo the modern cannabis user. There are various pre-roll packaging designs available in the market.
Some popular pre-roll packaging types include custom pre-roll boxes, pre-roll glass tubes, and glassine pouches. Premium packaging companies have further enhanced the practicality of these packaging styles by adding multiple convenient options. For instance, custom pre-roll boxes can be manufactured with sliders to keep the pre-rolls apart. Also, the pre-roll glass tubes come with child-resistant screw-top caps.
These subtle yet efficient design details beautifully enhance the usability of the custom pre-roll packaging. The introduction of consumer-friendly features in the pre-roll packaging pull the customers to get their hand on the product.
Use Premium Quality Material and Printing Quality
Consumers should feel the finest quality of the packaging when they take it in their hands. Therefore, using the best quality packaging materials and having a smooth final finish is crucial.
The packaging material quality also holds immense significance for protecting pre-rolls. Pre-rolls made with fresh cannabis flowers are vulnerable to the air and moisture, thus requiring safety from the harsh environmental effects.
Using sturdy packaging material can safeguard the natural freshness and originality of the pre-rolls. Also, fine-quality packaging materials offer discretion. Pre-rolls have an authentic, natural, earthy scent of cannabis flowers, which is easily distinguishable. People who wish to keep pre-rolls discrete appreciate good pre-roll packaging that does not give away the identity of its contents.
So, they look for pre-roll packaging which can contain the natural scent of the pre-rolls, and the patterns on the box or the tube perfectly disguise the product.
Introduce Eco-Friendly Packaging
The use of eco-friendly packaging material showcases your brand’s modern business approach and awareness for the preservation of environmental resources. Modern cannabis consumers highly appreciate that eco-conscious brands play their part in reducing pollution and protecting nature.
People are becoming increasingly aware of the harmful effects of non-biodegradable materials, including plastic, and these harmful materials take hundreds, if not thousands, of years to decompose.
This painfully slow degradation process seems like no decomposition, as the very first plastic Matic material produced still resides on the earth and has not yet decomposed. Therefore, using eco-friendly business practices and packaging material helps attract the eco-conscious target customer and reduce your carbon footprint. Some of the most common eco-friendly packaging materials include cardboard, hemp, glass, and ocean-reclaimed plastic.
Additionally, marketing your pre-roll business with an eco-friendly tag further enhances your market value, as not many brands can claim to use eco-friendly practices.
Print Attractive Patterns on the Packaging
Alluring prints and patterns on the custom packaging can help boost your pre-roll packaging business. Customers love flaunting custom pre-roll packaging that has distinctive patterns in attractive colors.
These beautiful patterns reflect the cool and exciting personality of the consumer. Also, no one can guess that this attractive packaging contains pre-rolls, thus great for people looking for discretion. Moreover, the cannabis consumer can choose the style or the print per their mood on a particular day.
Most importantly, the gorgeously enticing prints and patterns are an excellent way to distinguish your brand from the competitors. The pre-roll isles are filled with numerous brands, and using attractive prints and patterns can help you get your brand noticed.
Add Social Media Information on the Label
Social media marketing can change your advertising game for the better. Print your brand’s social media IDs on the label and urge customers to check out these pages. It is essential to keep your social media appearance active; you need to increase user traffic.
Everybody uses social media, and the most frequently used social media platforms include Facebook, Instagram, and Twitter. These platforms offer you an incredible opportunity to market and sell your products.
The more customers visit your social media pages, the higher the chances of improved sales. Present your brand’s products on these pages with attractive pictures and short videos. People who love your product will share it with friends and family, improving your customer base.
Hiring social media influencers is also an excellent marketing strategy. You can send PR packages to the influencers and ask them to post “unboxing videos” and share their honest feedback.
There you go! We hope you have found this article informative; and will use these tips to create enticing and personalized custom pre-roll packaging for your business. A compelling and successful pre-roll packaging immediately attracts your target audience.
No matter how impeccable the product quality, purity, and efficiency are, the customer will only try it out if its packaging is up to the mark. Also, product packaging plays an essential role in the business’s marketing and advertising campaign.
The prettier the product packaging is, the higher the chances of alluring the customers. So, what are you waiting for? Create practical, convenient, and attractive packaging, and get ready to see a hike in the business.