25 Best Email Marketing Software To Increase Your ROI


Using Email marketing software with a proven strategy designed to directly promote a commercial message to a group of people using email is the best you can offer to your business.

Due to the rise in smartphone users, the popularity of email marketing is also increasing. This allows businesses to connect with customers or potential customers and share their messages. Achieve your business goals by building a dedicated following on the social platform of your choice. Check out Socialgreg and start your journey to success.

There are several email marketing software on the market. Some are free while others offer an open plan up to a certain number of subscribers.

Nevertheless, there are plans available that fit every business size and model. These software assists in growing and managing your email list. Some do have a sophisticated database that helps in segmenting your subscribers by demographic slices and engagement levels.

Your choice of email marketing software depends on your:

  • Goals
  • Content Marketing objectives
  • Budget

25 Best Email Marketing Software

1. MailChimp

MailChimp is one of the world’s most extensive email marketing automation software, enjoying 15 million users all across the globe.

Its users include businesses of almost every category like small size to ECommerce stores to the leading giants.

Its free version is an excellent choice for small firms that are not looking for much customization features. Recently they included automation to this plan hence giving many opportunities to small business owners. The paid version starts at $10/month.

2. Zoho Campaigns

This is another great email marketing software, designed specifically for the small to mid-sized businesses to help them automate entire marketing processes. It helps in managing email campaigns as well as to maintain your mailing lists.

It is free up to your first 2000 subscribers. However, if you want automation and autoresponders, consider the paid version that starts at $5 for up to 500 subscribers.

3. ActiveCampaign

This is the backbone of almost all the leading email marketing software. Specifically designed for small to medium-sized businesses, ActiveCampaign is the most feature-packed email marketing automation tool.

While its plans start at $9 per month, you can also book a free trial and see if it works for you.

Most marketers refer to it as the Lite version of InfusionSoft. This email marketing software comes with features like:

  • Email marketing which includes Email Segmentation, Subscription Forms, Dynamic Content, Split Testing.
  • Marketing Automation and includes Site and Event Tracking, Lead & Contact Scoring, Automation Goals, Attribution, SMS Marketing, Site Messaging, and Split Action.
  • A CRM that includes Sales Automation, Contact Management, Contact, and Lead Scoring and Gmail Extension.

4. GetResponse

Here is an email marketing software which offers you something different. It offers 500+ beautifully designed email marketing templates (all responsive), making it easier for the beginners to launch a marketing campaign like a pro.

Create a professional looking newsletter and autoresponders without having any technical skills. GetResponse offers:

  • Email marketing
  • Marketing Automation
  • Landing pages
  • Autoresponders
  • Enterprise Solutions

5. ConvertKit

Designed specifically for bloggers, this offers a broad range of unique tools to make it easy for bloggers to promote their content via emails.

Its automation features are unique just like ActiveCampaign, but not at the expense of functionality. The only con of ConverKit is that it is on the higher end of the price spectrum with pricing starting at $29 for the first 1k subscribers.

Note that all plans come with Unlimited:

  • Forms,
  • Courses,
  • Landing Pages,
  • Automation Rules,
  • Emails, etc.

6. Aweber

You might find it a bit outdated at first sight, but Aweber is the most cost-efficient and easy to use tool for email marketers. It has all the essential features you would want, without being too feature heavy. Plans start at $19 for up to 500 subscribers. They also offer a free one month trial. Some of their features include:

  • Autoresponder Follow Up
  • Sign Up Forms with Style
  • Subscriber Segmenting
  • Email Marketing Tracking
  • Expert Customer Service
  • Email Marketing Campaigns drag and drop editor
  • Landing Pages
  • Drag-and-Drop Editor
  • RSS to Email

7. Infusionsoft

If you are a startup and have a small budget, then it may not be your best tool. The pricing starts at $99 per month plus the kick-starter package (one-time fee) starting at $999.

However, the price is justified as it is a complete sales and marketing automation tool. This powerful tool offers:

  • CRM for small business
  • Marketing automation
  • Sales automation
  • Online sales to control your cash flow
  • Robust Analytics dashboard

8. Klaviyo

Klaviyo is one of the best tools for e-commerce marketers. They make it easy to target and optimize email marketing and Facebook Ads campaigns. The robust segmentation makes it easy to gather data and segment your audience according to their needs. You may bid goodbye to your old Excel sheet files.

Like Benchmark email and Active Campaign, you can automate trigger email sequences based on the actions they take. Klaviyo bases its reporting on actual transactions. This helps you to see and measure how much you have earned, and your marketing ROI.

9. Constant Contact

Constant Contact has one of the best available user interfaces, and their overall services are very satisfying. For the beginners, creating email newsletters and autoresponders can be quite a challenge. So I can see how this is quite a valuable feature. Pricing starts at $20 for the first 500 subscribers. They also have a 60 FREE trial window.

10. SendinBlue

While this may not be quite famous among email marketers, SendinBlue has a reputation for being one of the best and most reliable transactional email services. They offer a Free plan for a whopping 9000 subscribers!

11. Campaign Monitor

This makes it easy to create, send, and measure the impact of your email campaigns without any technical knowledge. This is achievable using their powerful email builder to design pixel-perfect emails that look incredible in every inbox and on every device. Campaign Monitor cost $9/7Mo for up to 500 subscribers.

12. SendPulse

It allows users to communicate with all devices by Email, SMS, Web push, SMTP, etc. They also offer a surprisingly impressive 50% to 100% increase in engagement metrics including page views, click-through-rates, and conversions. SendPulse is free for up to 2500 subscribers and 15 000 emails per month. It cost $9.85 for 2501 email subscribers and above.

13. Malify

Mailify is an email marketing software that works wonders for SMEs. It offers:

  • A complete contact list management service,
  • an email marketing automation tool and its main strength:
  • A gallery with many email newsletter templates that are all professional looking and responsive.

Moreover, as Mailify integrates its service with many other tools such as WordPress, Google Analytics or Prestashop, creating and sending your campaigns is easier than ever, as well as tracking your success.

Try it for free during the first month and fall in love with it; after that, its paid version starts at $9!

14. Moosend

Automate your email marketing campaign and send beautifully designed newsletters for $10 per month (up to 5000 subscribers) using Moosend. It allows you to manage:

  • Email campaigns,
  • Mailing lists and also send beautiful emails with their responsive email editor.

Note that your first three months are free.

15. Adobe Campaign

Adobe Campaign is specifically designed to manage, automate and optimize programs across emerging and traditional channels. Using this tool, marketers can manage campaigns, resources, customer data and a lot more using just a single platform to improve effectiveness and increase their ROI dramatically.

16. FreshMail

FreshMail provides an affordable email marketing software thus empowering email marketers. It allows users to create newsletters from templates created and designed by award-winning artists, who passed their marketing effectiveness tests. The ‘FreshMail Designer’ is additional benefit you get as an intuitive tool for newsletter creation. You have a free plan until your 500th subscriber. After that, it cost $12/month till 1k subscribers. It offers most email marketing features like:

  • Autoresponders
  • Text messages
  • A/B tests
  • Transactional email
  • URL-based
  • Optimized by weekday
  • Optimized by messages
  • API-based
  • PeriodicScheduled

17. Smart Mailer

This is a smart, engaging and affordable email automation tool, allowing users to keep email compliant and drive growth. It comes with multiple features like:

  • Drag & drop email builder,
  • Email list validation,
  • Autoresponder Campaigns.

They also offer a free plan for up to $2500 subscribers and a monthly subscription of $10 per 2501 till 5000 subscribers.

18. Emailicious

Emailicious is a great tool to delight your customers. Track results, manage your email list, create custom fields, multiple subscriptions, fast & reliable delivery and a lot more you get at just $25.

They also offer a free plan for the first 5000 subscribers. Their platform helps in strengthening your engagement with your list by:

  • Getting to know your customers,
  • Sending content they want,
  • Delighting and engage with them,
  • Tracking results and much more.

19. Elastic Email

Elastic EMail makes sending emails very easy and affordable. Users are allowed to enjoy the seamless Drag & Drop or HTML editor, free templates, email tracker, and a lot more for free. You can send up to 150,000 emails per month for free.

20. iContact

This is a complete package for a successful email marketing campaign. Even though it is somewhat on the pricier side, some of the solutions you get with iContact include:

  • Email marketing, Marketing automation, Salesforce integration.
  • Drag and Drop Editing & A/B Testing
  • Reliable Sending List Management & Autoresponders
  • Mobile-focused Design Campaign Tracking
  • Social Media Sharing/Posting PDF Links.

Pricing starts at $52/month per 500 subscribers and also includes a one-month free trial.

21. Pardot by Salesforce

This email marketing software is specifically designed for organizations that primarily focus on B2B sales and marketing automation.

With the monthly package of $ 1,000 per month, you are offered support for an extended period and multi-step decisions associated with B2B sales. Its features include:

  • Batch email marketing,
  • Lead management and nurturing
  • In-depth Prospect Tracking
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration
  • Automated drip marketing and real-time sales alerts.

22. Hubspot

Hubspot is a complete inbound marketing automation software for business owners. It also helps in generating leads, closing deals and managing your email marketing campaigns.


The CRM from Hubspot is free. Log in your data and manage your sales team in one dashboard.


Hubspot is more expensive if you need an upgrade to a more robust marketing automation system. Pricing starts at $200/month with a required onboarding fee of $600. If pricing is not an issue, then be ready to enjoy features like;

  • Content Creation Tools
  • Content Optimization
  • Email Marketing
  • Social Media Suite
  • Marketing Analytics Dashboards
  • Salesforce Integration
  • Smart Content
  • Attribution Reporting
  • User Roles
  • A/B Testing CTAs
  • A/B Test Emails and much more.

23. MixMax

Mixmax is “an account-based sales automation platform that actually works.” If you are into prospecting on LinkedIn and sending cold emails, this email marketing software is ideal. With it you can:

  • Know precisely who opens your email,
  • Schedule meetings in one email instead of ten,
  • Create the perfect email with one-click templates,
  • Schedule emails and sequences,
  • Prevent email from sending even if you hit send,
  • Add surveys to emails and much more.

Mixmax integrates with your Gmail account with pricing starting at $9/month. They also offer a free trial.

24. Mailerlite

It is an all in one email marketing software with lots of pro features that facilitates;

  • Creating Amazing Campaigns,
  • Grow Your Subscriber List,
  • Track Your Results,
  • Automate Your Email Marketing,
  • Send emails Like a Pro,

It is free for up to 1000 subscribers and $10/month from 1001 to 2500 subscribers.

25. Mailshake

Mailshake was officially launched in Dec 2016 and has over the last seven months grown to almost 10k customers with over 10.8 million emails sent. Similar to Mixmax, it integrates with your Gmail account and is good for cold email outreach and prospecting. It comes with:

  • Lead generation templates.
  • Content promotion templates.
  • Sales outreach templates.
  • Link building templates.

I cannot decide on Mixmax and Mailshake ( for cold email outreach) because their offers are very similar. Have you tried any of them? I would love to get your feedback and recommendations.

I know this is a massive list. There are a few things to consider when selecting an email marketing software for your business. I will personally go for software that has a mobile app and offers marketing automation. The former will enable you to check your statistics on the go.

Which email marketing software do you use or are you considering in the near future?

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About the Author: John Abraham

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